Product Ideation Workshops
What I Did
1. Crafting & Conducting the Workshops
After selecting themes, I wrote hypotheses + challenge questions and created a reference board with brand positioning and inspirational information, which were all used to fuel workshop activities.
How might we help people to…
- Spend more time reading?
- Recorded results and questions to answer via customer research into a short report for Product Management
3. Sketch Pitches
In collaboration with another designer, selected the top ideas for sketch pitches to executive stakeholders to:
- Quickly visualize concepts to show how they may be experienced in product
- Demonstrate to a technically-oriented product team how fast and lean Design Strategy can be
- Get a read on what was strategically resonating with the new value proposition
- Get the green light to put quick wins on the product roadmap, and to put others into customer research
4. Quick Wins
“Starter Pack” Curated Reading Lists
Example “Quick Win” that was immediately added to the roadmap—goal-based curated lists or “Starter Packs”. This project took our collections (a simple list of books) and gave them a customer-oriented point of view.
The collections became goal-oriented and more actionable, smaller and more focused, and included descriptions from the curators about the value of each piece in the collection. I also visually redesigned them to stand out in the product and have a more editorial, human feel.