Designing meaningful experiences for mobile & web products
I’m both a thinker and a maker — defining approach and strategy and leading the design to final release, collaborating with multidisciplinary teams along the way. I have over 15 years experience as a hands-on UX problem solver through a wide variety of projects for business, consumer and non-profit applications.
Mobile App Offline Experience
DESIGN STRATEGY, PRODUCT DESIGN
Lead Product Designer in-house for a consumer digital reading subscription app. Pitched strategy and redesigned the end-to-end experience for downloading and consuming content offline in native mobile apps.
Product Ideation Workshops
Designed and facilitated a series of cross-disciplinary product strategy workshops for a consumer subscription app. Showed
Supercharging the Discovery Experience
UX STRATEGY, PRODUCT DESIGN
Lead Product Designer for a consumer digital reading subscription app. I was assigned to an initiative to improve content discovery and help people to find the best things to read. Led generative research study, UX Design, and content strategy.
BBVA Consumer Digital Banking Products
PRODUCT DESIGN, UX RESEARCH
UX Lead for product design of core consumer money management workflows. The project was focused on lean generative design and research sprints that envisioned new banking experiences that would become a “white label” core software experience that adapts to different banks.
UX STRATEGY & DESIGN
As in-house Creative Director at George Lucas Education Foundation I made a place for UX where none had existed. I modernized the approach to the website and set a foundation for future transformation. Radically improved traffic to and discoverability of a wider variety of content with new information architecture, refreshed visual design and created responsive component system.
UX STRATEGY & DESIGN
UX Lead to redesign global websites and integrate product details, thought leadership, and localized content into one flexible system. Visualized financial products and applied a “progressive disclosure” approach to the data at summary, intermediate and detailed views that map more closely to the audience analysis process.
WestEd Responsive Redesign
CREATIVE DIRECTION & UX DESIGN
Project Lead for complete responsive & accessible redesign that radically improved navigation and presentation of the agency’s broad and deep offerings, unified brand messaging and presentation, incorporated event and blog content, and revamped bookstore functionality.