Hello.
I design meaningful experiences and products people want to use. I have years and years of experience leading design projects and teams. I love having a good problem to solve and unfolding the solution with others.
How I work
Examples of product thinking tools and processes to facilitate strategic conversation and drive a shared vision.
Product thinking tools
Visualizations created to facilitate more productive strategy conversations and to look at the product from a holistic, high-level view.
Product visioning exercises
Designed and facilitated cross-functional visioning workshops to aid with planning and strategy conversations.
Lean product ideation and project pitches
Designed and facilitated a series of product strategy workshops. Showed how to use qualitative research findings to spark design concepts and pitch ideas to executive leadership.
Projects I’ve led
Highlights from the past few jobs while working at consumer product startups and consulting for FinTech clients while at a design studio.
Career goal-based personalization
I reframed a project to bring more value to the customer, while also unlocking value across the entire product ecosystem.
Redesigning the download experience
To improve free trial retention, I surfaced and solved a key customer pain point by applying a holistic vision to the end-to-end customer flow, increasing downloads by over 20%.
Improving e-Commerce search flow
I examined the problem space and identified new opportunities — then redesigned, prototyped and launched the e-commerce end-to-end search flow, increasing both task efficiency and conversion rate.
Reimagining core consumer banking
Created customer-centric money management workflows and envisioned new banking experiences that would become “white label” banking software.
Global website system redesign
Visualized complex financial products and redesigned global websites to integrate products, articles, and localized content into one system.
Things I’ve written
Making the shift from in-person to virtual workshops
Virtual workshopping lessons learned from a sheltered-in-place digital product designer
Keeping things human in the age of machine learning
Communicate your design intent for personalized product experiences